about me
Award-winning international growth marketer based in Copenhagen.
With over a decade of experience in sales and marketing leadership and a background in Consumer Psychology, I’ve driven profitable growth for top-tier lifestyle consumer brands and my own ventures across Europe and North America.
Today, I help ambitious leaders achieve transformative business growth as a fractional CMO.
my why
It’s what I call hedonism with substance. Call me shallow, but I believe bringing beauty and joy to people’s lives is a noble and underestimated force for good.
It's not just about selling great products; it's about helping others become who they want to be.
Deeply interested in understanding people's fears and aspirations, I see my purpose as helping others inhabit the worlds they dream of. By making intentional choices, I help maximize the enjoyment of the high-quality products they consume which in turn drives customer growth and profits to business.
my story
Ever since I can remember, I've been fascinated by people. The way they say one thing and do another. Cigarette anyone? This curiosity led me to study psychology, aiming to decode human behavior. But, drowning in dry textbooks and clinical lab rat studies, I realized this wasn’t my path.
Then, a chance encounter nudged me towards consumer behavior – the foundation of marketing if you will. And I never looked back.
I spent the first decade of my career in the celebration industry, leading sales and marketing for iconic brands like Heineken and Kronenbourg BLANC. There, I learned that when clear insights, creativity and commerce collide, magic happens. Consumers get more joy, and businesses thrive.
Fueled by a bold lesson, I left my high-paid corporate job to bet on myself, co-founding a direct-to-consumer company in, believe it or not, the pet category! Diving headfirst, I built a luxury brand from scratch, turning a product concept into an internationally acclaimed favorite from Helsinki to Seoul.
Today, I help businesses with exceptional products, driven teams, and strong values achieve the next level of commercial success. By combining deep consumer understanding with growth marketing strategies, I guide teams to create scalable plans that drive short-term results and long-term sustainable value.